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Last week the eyes of much of the audiovisual industry were on the Integrated Systems Europe (ISE 2019) show held in Amsterdam. The ISE show has become an event during which vendors announce new products and technologies designed to enhance immersive experiences.
With over 1,200 exhibitors, there’s no way to report on even a fraction of the impressive displays shown at ISE 2019. But here are a few we think were significant:
The well-known visual designer and multimedia artist Tupac Martir gave the closing keynote at ISE 2019. His London-based production company Satore Studio counts numerous global brands as clients, such as BMW and Dior. His multidisciplinary team designs compelling and immersive experiences from concept to delivery, including lighting design, sculpture, architectural interventions, narrative films, sounds, single and multi-channel video works, event design, installations and live performances.
Martir told the audience there should be no tension between creativity and technology. For him creativity always takes the lead – he draws design concepts first, before worrying about the technology for making it possible. Technology is being introduced that can make any concept come alive, and he specifically referenced motion capture, wearable sensors and artificial intelligence (AI). In an animated and exciting presentation, Martir showed how the Satore Studio team uses such advanced technology to create unforgettable live events.
Victoria Cosgrave, Field Marketing Manager, Enterprise at Electrosonic, has wide-ranging experience of technology within professional services, financial services, infrastructure, transport, pharmaceuticals and government. Her knowledge and experience enables her to write about the technological landscape and the issues facing clients with great insight.